Cycling: A Greenwashed Sport?

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A picture of bikes with the word greenwashed above them
Cycling is often seen as a green and sustainable sport, but there is a growing concern that it is being greenwashed by corporations and governments. Greenwashing is the practice of making misleading or exaggerated claims about the environmental benefits of a product or service.

There are a number of ways in which cycling is being greenwashed. One common example is when corporations that are involved in polluting industries sponsor cycling events or teams. This can give the impression that these companies are environmentally friendly, when in reality they are doing little to reduce their impact on the planet.

Another example of greenwashing is when governments promote cycling as a green transportation option, while at the same time continuing to invest in car infrastructure and fossil fuels. This can confuse and mislead consumers, who may believe that they are making a more sustainable choice by cycling, when in reality the government is not doing enough to support cycling as a viable transportation option.

Here are some specific examples of greenwashing in cycling:

**Oil and gas companies sponsoring cycling teams and events.** This is a common example of greenwashing, as it allows these companies to associate themselves with a healthy and environmentally friendly activity, while continuing to extract and sell fossil fuels.

**Governments promoting cycling as a green transportation option, while continuing to invest in car infrastructure and fossil fuels.** This type of greenwashing can be particularly harmful, as it can discourage people from cycling by making them feel like they are not making a difference.

**Cycling manufacturers making misleading claims about the environmental benefits of their products.** For example, some manufacturers may claim that their bikes are made from recycled materials, when in reality only a small percentage of the bike is actually made from recycled material.

It is important to be aware of greenwashing in cycling so that you can make informed choices about who you support and what products you buy. Here are a few tips:

**Research the sponsors of cycling teams and events.** If you are considering supporting a team or event, find out what companies are sponsoring it. If you see any oil and gas companies or other companies with a poor environmental record, you may want to reconsider your support.

**Be wary of government claims about cycling.** Don't take it for granted that the government is doing enough to support cycling as a viable transportation option. Do your own research and find out how much money the government is investing in cycling infrastructure and other initiatives.

**Be critical of cycling manufacturers' claims about their products.** If a manufacturer claims that their bike is made from recycled materials, ask them for specific details about how much recycled material is used and what types of materials are recycled.

Cycling is a great way to get exercise and reduce your carbon footprint, but it is important to be aware of greenwashing in the sport. By being informed and critical, you can make sure that you are supporting the right people and products.

Here is my next blog post:  Life is a Beautiful Journey. Enjoy the Ride.

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